INTERVIEW: CHICAGO WOMAN MAGAZINE + ELENA BOBYSHEVA

Q: What inspires your collection? 
A: My Fall 2017 collection was inspired by Russian high-society in the early 19th century - their mannerisms, decadence, and social gatherings. I drew imagery from Russian nobility balls, which were accompanied with opera, ballet, and musical performances and were always preceded by elegant invitations drawn by artists.

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INTERVIEW: MICHIGAN AVENUE MAGAZINE + ELENA BOBYSHEVA

Q: Can you explain the DNA and identity of the Elena Bobysheva brand? And what you feel that your brand represents? 

A: I wanted to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, where there is a purpose to every piece, and things are made to last.

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INTERVIEW: ENCORE FOR ANKUR + ELENA BOBYSHEVA

Q: When did you first know you wanted to be a designer? What in particular draws you to the field?
A: I've always been interested in fashion but when you are a child you don't realize what fashion is or if you can make a career out of it. I certainly didn't know a fashion designer was a job because nobody I knew worked in the fashion industry but my mother and grandmother were seamstresses, so fashion is clearly part of my DNA. I really became enthralled by the industry when I was a teenager. However, I decided to take the cautious path and began to study Business & Entrepreneurship in college. It wasn't until my sophomore year, that I could no longer deny my urge to design so I decided to double major in Fashion Design and Business.

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TRANSCRIPT OF ELENA BOBYSHEVA'S 2016 COMMENCEMENT SPEECH AT THE ART INSTITUTE OF INDIANAPOLIS

I am honored to be with you today for your commencement. It is a privilege to be among the first people to congratulate you on completing your time at the Art Institute of Indianapolis. Delivering a commencement address is a great responsibility and I had wracked my mind and heart of what I ought to say to you today. I asked myself what I wished I had heard at my own graduation and what important lessons I have learned in the years since. After a lot of thought and reflection on my experiences, I've narrowed it down to three important life lessons.

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INTERVIEW: CS MODERN LUXURY + ELENA BOBYSHEVA

Q: How did you decide to get into sustainable fashion?
A: It was natural that I applied my own values to the heart of my business because I am a vegetarian and environmentalist in my personal life. I didn't want my label to contribute to the excess the fashion industry produces so I build my business around a sustainability mantra from day one without sacrificing on quality or design. I don't think that ethical standards and high-end fashion should be mutually exclusive of one another...

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